KyleCrawford

sumry.in/kyle

DESIGNING DIFFERENCE

applied marketing and research for startups and nonprofits

Pittsburgh

CURRENT

  • Founder, spotlaunch

    design and marketing for startups and nonprofits focused on growth

  • Instructor, Design Barriers

    applied course for rethinking ease in design

  • Author, The Design of Difference

    how organizations make us care about them

Personality

  • I Love Finding and Applying Connections

    between fields like design, sociology, technology, and marketing

  • In Pursuit of New Strategies for Creating Difference

    in people's lives.

before

  • Technology Applications for Nonprofits

    iPads for HIV outreach, automated system for tracking 1,300+ clients, and data dashboards

  • Supporting Young Innovators

    designed and launched fellowship for healthcare entrepreneurs (students went on to work for Samsung, Microsoft, and their own startups)

  • Research and Direct Services

    authored national nonprofit sector study, as well as spent early career with various social services

select talks
reading

  • Different: Escaping the Competitive Herd

    Youngme Moon

  • The Cube: A Secret History of the Workplace

    Nikil Saval

  • Design Wrong

    Scott Dadich

  • Stuff Matters: Exploring the Marvelous Materials that Shape Our Man-Made World

    Mark Miodownik

  • Dataclysm: Who We Are When We Think No One's Looking

    Christian Rudder

  • The Circle

    Dave Eggers

  • Collision of Wills: How Ambiguity About Rank Breeds Social Conflict

    Roger V. Gould

projects
Contact