As most of the Digital marketing institutions were focussed on Package based and "One Size Fits all" Products, I identified a dire need for customised digital marketing solutions for the SME's which had to be Transparent, Cost Effective and had a Tailor made Approach depending on the products or services. Thus Footfall Experts was born. Started out by strategizing and executing Advanced Digital Marketing Campaigns and Strategies such as Remarketing, Design of Landing Pages and Custom audience targeting for several dozens of product verticals across industries and Categories (B2C, B2B) ranging from Opticals, Fitness, Health, Legal Services, Human Resource Services, Power & lighting Solutions, Food, Fashion, Beauty,Apparel, Print, Agri Products to Non profits.and Ensured Digital Marketing worked for them. Generated Average ROIs of 165% . Worked with the likes of Lawrence & Mayo, BSA, Sukam, VIN-LED, D-Link, Isha Foundation etc.
Led a 12 member team with an objective of connecting the SMEs to their relevant consumers with the click of a button through a Research Backed multi-product, multi-platform digital media solutions. With a combination of technology and a feet-on-street approach visiting individual SMEs across all categories (B2B & B2C) to ascertain their business needs and Offering Solutions via Different digital platforms.
Being in media means catering to 100's of clients at one go! Primarily worked on improving the Advertising revenues of Postnoon as well as Increasing the reach and visibility of this afternoon news daily in an Extremely cost effective way. Leveraged digital media to Generate Several hundreds of subscriptions and Leads for the Advertising Teams and Resulting in postnoon’s brand awareness with innovative platforms and campaigns in my own capacity. Recruited and trained a 30+ member team and established a Non-existent Afternoon distribution network. Developed several distribution processes and sales policies.
Prior work experience has helped me in learning nitty-gritties of several marketing and management concepts resulting in in-depth understanding of business and multiplied knowledge in application of the Concepts in Business. Graduated with 71%. Worked on an Academic research project titled "A Study on The potential for the Upcoming News-Dailies in Hyderabad" which speaks about the scope of print media and the factors that affect its survival such as Digital, Mobile consumption of news.
Started working at the age of 18, This learning provided a rock solid foundation for my marketing journey, ensured my Channel Sales and Direct Marketing teams performed to their best in Increasing the Reach, Visibility and sales of Several Bennet Coleman & Co Brands like the The Times of India, The Economic Times, Femina, Film Fare, and Top Gear. Was part of the core market research team and played a major role in several Marketing pilot projects and activities.
• Certified Google Partner • Microsoft Bing Ads Accredited Professional • NCDEX Certificate Course on Commodity Derivatives • Advanced Diploma in Multimedia - Arena Multimedia • Diploma in Computer Applications - NIIT
Be it building a team or working with them, i am known for being a role model, Motivator and managing the team keeping their psychological baggages in mind.
I can go to any extent to learn something new. be it Digital marketing, marketing or even repairing my bike i have learnt it all only because of my passion to learn. But there are some things which i am allergic to such as a programming language being fully aware of its importance in Digital Media. :-)
This is what has made me to leave a decent Paying job and pursue my passion for digital marketing.
Its my Forte and can't do it any other way!
If i feel something is Right or not right, I am extremely good at conveying the same.
Sound direct marketing experience has allowed me to learn the consumer behavior on different products and services. Channel sales experience on the other hand has helped me in reaching out and developing a strong bond with the customers.
My Entrepreneur experience has enabled me in gaining deep knowledge in preparing Business Proposals, planning, negotiating and timely delivery of the RFP & RFI | Working with Sales and pre-sales teams to identify and take advantage of opportunities including Branding, Strategy, Marketing Communication, Advertising & Sponsorships, Websites & Group Engagement, Vendor Management & Negotiations.
Day on day Research of consumer behavior keeping Market sophistication in mind, and with the help of different tools. Researching on their presence on the internet on the basis of their Demographics, geographics and Psychographics
Social media Marketing & Engagement . Search Engine Marketing. Online Advertising. E-mail Marketing. Content Creation. Website Wire Framing Strategies. Web Development. search engine optimization
When all the strategies are in right place and proportions, what makes the difference is the conversions. I have created marketing funnels for several products and services.Ran them on auto pilot.
Advanced Knowledge of Graphic Design tools such as Adobe Photo Shop, Web development tools such as Joomla & Wordpress, Social media Lead generation tools such as Lead pages, Pagemodo, Shortstack, Aweber, Maiilchimp and many more.
Bharath is a passionate professional who goes beyond the brief. I have found him dedicated to fulfilling the work well and within time. At times, he has also surprised us with innovative digital ideas giving more bang for the buck. We are happy to have engaged him.Sathish Rajamani, Head - Marketing & Professional Services, Lawrence and Mayo
He is a dedicated Team Member who is sincere in his efforts towards his job and organisation. Any Job assigned is completed on time with minimal follow up.Srinivas Pyla, Head - Distribution & Sales - Scribble Media & Entertainment P Ltd
I'd definitely recommend Bharath Chaitanya to anyone. His Digital Media marketing Strategies has allowed us to grow beyond our current space. Additionally, His knowledge of business models and communications was extremely valuable . Overall, I really enjoyed working with Bharath Chaitanya…He helped us create great value for consumers.Kareem Arafath, BSA - Hercules (AP State - Distributor)
I was little skeptic in the beginning to hand over the Digital Marketing responsibilities of Healthy Colors.Later I felt it was a pleasure to work with Bharath who listened to what we wanted and provided excellent results. Especially his Creatives were top notch.Dr. Ram Prasad Jha, Director - Healthy Colors Slimming
Thank you for your efforts. Did not know that Internet marketing has so much to offer.Krishna Neelakanti, Creative Director - Gracers Salon & Spa
We have engaged him to prepare some good Client / Business / Marketing Presentations & Collaterals for Hire Better LLC. I am really happy with his work!Ravi Namana, Co-founder Hire Better LLC.
“We needed help for creating brand awareness and E-mail Marketing for ISHA SHOPPE - Part of Isha Foundation. He did a great job. I recommend him without reservation.”Rajashekhar Uppuleti , Isha Shoppe
Bharath understood our business, connected us with an interested prospective customer, Conceptualized our brand, Strategized our Marketing activities online & Offline and presented real ideas for our business that will yield profitable results. I recommend his service.Meena, Fashion Designer & Founder- Mulberrys Hyderabad
Being a model, I felt i should have enough media exposure. He was instrumental in providing the required exposure on the internet through wikipedia and other platforms. and we are working on other things as well. He is reliable & will recommend him.Farhad Shahnawaz, Model & Actor
A very down to earth, hard working person and a great team player. Even though we have not worked directly together, Bharath has always been focused on his goals and knows how to achieve them too. I wish him great success in all his endeavors.Rasanpreet Kaur, Manager - Human Resources - Getit Infomedia